My review of the Redesign (graphic) design education conference at the University of Derby on wed 14 March 2012.
Redesigning (Graphic) Design Education Conference, 14/03/12 University of Derby
I was asked to attend along with two students, Brett de Beaufre-Apps and Mike Holmes. The initial Provocation by Adrian Shaughnessy, Graphic designer and Author was reflective and analytical regarding the state of design and education, he raised questions such as how do you teach design in a world where everyone is a designer? How do you teach when there is no measure of quality?
Colin Davies, design historian was far more provocative in his approach, eg. beware of design hipsters; teach craft; how radical is radical.
A Workshop followed on Future Vision; Why should we act, What does graphics have to contribute? Healthy debates in small groups ensued, ours debated at what point we were at in design education, immaturity v maturity and whether there was a bias towards theory and research as the future of education, versus a more practical vocational application of education.
The next provocateur was John Thackara. In a film presentation he talked about ‘Doors of Perception’ and his quest for meaningful communication. ‘Why doesn’t design change or designers design to change things?’
Followed lastly by Rebecca Wright from Kingston University with her upbeat optimism; teach design for happiness; design for unknown futures and prepare students for change. Also design against; apathy, death, crime, silence, waste, boredom, isolation. Inspiring speech!
A further workshop followed where we looked at Intent, what should be done? Plan how should we do it and who should be involved. We looked at models of good practice – our own University of Salfords, Designers Northern Alliance (DNA) was discussed, also private colleges such as HyperIsland, Shillington, The New College, being alternative models of design education future. We looked at the factors that shape graphic design education and Mike Holmes coined a new phrase that he took from the sentence ‘Academic critical thinking versus vocational learning’ and created ‘Critical vocation’, (thinking and doing) which he felt summed up how we should look at the future of design education.
Feedback presentations rounded up the days’ events. Mike Holmes teamed up with Daniel Lock, a student from Loughborough University to feedback from our discussions and give a very good summery of the day.
Designers must continue to change, adapt and create our own roles. Mike felt that the Post graphic design age that Adrian Shaughnessy talked about, should be termed as The post format age – still about ideas but not focusing on format. Craft is still crucially important and many other disciplines such as HTML5, research, writing should also be considered as craft. It is as important to specialize as to be a generalist and have the ability to adapt which maybe something for education to consider in the future, to allow the freedom to explore both. Collaboration is key to the future, whether it is within a creative discipline or a new field. Collaboration between education and industry must also be encouraged to keep the subject exciting and relevant, again an example of our DNA industry networking events was used to illustrate ways of design education relevance and creative curriculum adaptation. Finally it was suggested that the future of design education was moving towards a blended experience of online and physical teaching, utilizing social networking (ie Facebook groups and TED lectures) to pool research and create collective and collaborative sharing of ideas and feedback and that creating meaningful design was an area students were becoming far more aware of and would be interested in tackling the challenges proposed in the future.
All in all a very thought provoking day with many questions and subject areas highlighted to mull over and debate with colleagues and students in order to help shape our design courses for the future. Looking forward to the next one!